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Pinch Fitness is a fitness clothing brand that was started by two sisters with a love for the outdoors and a love/hate relationship for fitness (I think we can all agree to that!).

To feel confident, powerful, and strong before (we all know the hardest part is getting your ass off that couch!) and during any workout, these sisters found that fitness fashion made it more fun. Mix that with good quality fabric that felt light to the skin - what woman wouldn't want to work out! There was just something about looking cute that made them feel stronger. That made them try harder. That gave them the confidence to want to be better.

They wanted to replicate this experience for every woman, and thus their brainchild was born.




To provide stylish fitness apparel at an affordable price for the woman who lives an active lifestyle.


“Styled for Performance”